80s band WHAM were famous for their bold b&w CHOOSE LIFE t-shirts. Apparelmaster New Zealand answered the call this year when they choose Life Education Trust as their new charity of choice. After many years proudly supporting another worthy child focussed cause – Child Cancer Foundation, father of three and Apparelmaster MD Bevan Richie was delighted to announce at this year’s Apparelmaster Conference, that the Apparelmaster Owners were united in their decision to support Life Education Trust.
Whilst the Child Cancer Foundation deals with sick children sadly afflicted with cancer, LED is a charity that takes more of a holistic approach by providing children with the knowledge to make informed choices about their health, to support and respect others and learn to appreciate their uniqueness. Every year LED reaches over 245,000 primary and intermediate children from the Far North to Southland in their unique learning environments. Their mascot Harold is a household name with school age children. Harold was chosen to remind children to stand tall like a giraffe and because giraffes, like humans, have a unique spot pattern (just like each person has a different fingerprint) we need to recognise and celebrate all it is that makes us unique.
“From Head Office right through the national network, Apparelmaster is very much a family run business. Most of the owners are all parents (and in cases grandparents) so choosing to support Life Education Trust, with all it does for kids these days, was a no-brainer for Apparelmaster" said Bevan.